Product · Growth · AI
From hands-on building to product leadership and strategic partnership, I bring 20 years of experience helping enterprise brands turn ideas into outcomes.
Brands I've driven growth for
Three lanes. One throughline: I build what doesn't exist yet.
I built Iris from a concept into a SaaS platform serving 300+ clients and generating $2M+ in revenue. I set roadmaps, define success metrics, and lead cross-functional teams across engineering, sales, and client strategy.
See product work →Enterprise CRO programs that move revenue, not just metrics. I’ve led experimentation strategy for brands like Zillow, Atlassian, and Calendly — owning ideation through analysis, with over $100M in measurable client impact.
See growth work →I don’t just manage AI products — I build them. From ImpactLens (predictive modeling that lifted client outcomes 103%) to Ask Iris — an agentic AI that does the work: prioritization, spec writing, and analysis. End-to-end.
See AI builds →Products built. Experiments shipped. Revenue moved.
Conceived, designed, and led the development of a SaaS platform that manages the full experimentation lifecycle — from ideation through analysis — for 300+ clients.
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Designed and launched a conversational AI agent that surfaces testing insights at scale — automating prioritization, spec writing, and data analysis across 12,000+ experiments.
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Built an AI-powered predictive engine that transformed how CRO programs are prioritized — shifting teams from intuition-based testing to data-driven experimentation strategies.
Read case study →A major DTC brand had fewer than 2% of users logging in before checkout. A single UI clarity fix — replacing an ambiguous icon with visible “Log In” text — unlocked 81K additional orders.
Read case study →Existing users of a popular SaaS tool were leaving the product to visit a pricing page built for cold prospects. A targeted personalization strategy lifted subscriptions 10%.
Read case study →How I think about the work.
AI is removing the constraint that made building software expensive — and reshaping how products get built from end to end.
Read →Agencies can move fast on AI adoption — but their operating model makes it almost invisible when AI actually works.
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I started my career writing code, spent a decade leading development teams, then moved into growth strategy and product management — bringing a builder's mindset to every role. Today I direct product strategy across AI-powered SaaS tools, lead enterprise experimentation programs, and prototype with AI daily.
I'm based in Cincinnati and currently open to full-time leadership roles in product, growth, and AI operations — as well as consulting engagements.
Whether you're hiring for a product, growth, or AI role — or need a strategic partner for experimentation, AI operations, or product development — I'd love to hear what you're working on.