Practical UX for Business with Carl Daniel Heaton

Earn and Parn went to UX talk for Business with Carl Daniel Heaton last Tuesday night. Let me talk about Carl Daniel Heaton and UX briefly.

Carl Daniel Heaton is the founder of Web Courses Bangkok and a Web Consultant for the United Nations here in Bangkok. He has been a web designer 18 years and a teacher for 15. He recently won the Entrepreneur of the Year Award here in Thailand and successfully created a training and consultancy center that attracts people from all over the globe. He is best known for his wealth of experience in the field of User eXperience Design. Through his UX consultancy he has been lucky enough to work with companies ranging from Adobe and Thomson Reuters to first time entrepreneurs and startups.

UX is not just wireframes and post-it notes, it’s the end to end experience of a user with your product or service.”

 Pictured by Jeremie Tisseau from BKK Web Meeting page from Facebook.

Pictured by Jeremie Tisseau from BKK Web Meeting page from Facebook.

Before we start, he gave out a piece of A4 paper containing this flow which the UX are pretty much familiar with it. It is the step by step that the UX follow everyday!

There are rules, tips, and tricks on these process you should remember.

1. Brainstorming - always go with no limits on brainstorming even if the idea is just funny ideas.

2. User Research - write out 'Persona' of your target users(5 personas and not you!). Some of you might ask "what if 

2. User Research - write out 'Persona' of your target users(5 personas and not you!), go talk to your target users. 

Some of you might ask "what if we couldn't reach to our target?". It's easy, you just look up for reviews of other apps/websites that similar to yours to find what users want or create polls.

3. User Tasks - Developer cares about this.

4. User Flow - Know where you are going and how you get there.

5. User Stories - Paragraph of stories and highlight key terms. 

6. Sitemap - write out screens/pages map.

7. List Screens and Elements - list out elements of each page

Here come the aesthetic part.

8. User Interface Inspiration - Keep finding inspiration! There are a lot of good design interface out there.

9. Wireframing - always start with lo-fi use the template. It's simply write it on the paper, stick them to the wall and get your users to comment on it. This help a lot with time consuming. After you get a pretty solid wireframe it's time to create hi-fi wireframe.

* The important part is always ask "how do you got back to...?"

10. Testing - go back to your target users, let them use your wire framing and watch them(ethnography).

Now it's time to build a prototype

11. Prototype - always build a working prototype.

12. UI Design - always use design template because it's reusable and you don't have to spend so much time creating new ones. Also create gestures for the user and add some finishing touches such as micro copy which is bits of copy that help users do 'stuffs'(i.e. error messages, contact form explainers)

Last but not least,

13. User Testing - there are several ways to do this with your target users. You can ask them 'how' they would do it, do the task lab which is writing out tasks and it's best to ask your users to do the action, and A/B testing which is comparing two versions of your app/website and the one that gives a better conversion rate, wins!

You may not have the time and resources to do each step so try your best and do as much as you can in house if you need.

Remember that "UX is giving the answers to the right people at right time.”

Download Presentation Here!

Written by Warathaya C.